The RealReal is Sure Getting Real: Uprise on the Horizon

Posted on March 3, 2018

RealReal is a six year old company based out of San Francisco. Their area of expertise is high-end items for the home, for women, and for men. There has been an exponential growth in their sales since they first started. RealReal has also expanded by opening a store in New York city. Techcrunch mentions the upward rise in funding and gross merchandise, where RealReal is expected to see around $500 million dollars in sales in 2017. The CEO of RealReal talks about why the company is having so much success. Julie Wainwright mentions it is because RealReal aims for the luxury market, and they rope in the consumers who are willing to pay that much for luxury goods. They inspect their products before they are shipped out, in order to make sure that they’re products are matching what luxury goods should be like.

On the website Digiday, they write about RealReal and how “2018 will be the year of the pop-up” for the business of RealReal. These pop-ups have been seen in New York and then SoHo. The purpose of these pop-ups is to increase sales by about six times, when compared to their sales online. These pop-ups increased by also appearing in different places in the United States, like Las Vegas. The aim of these pop-ups is to place them in populated density areas, to increase consumer awareness to the brand. The way people shop online is different than the way they shop in a physical place. That is what the company of RealReal realised, is if they place these pop-ups in cities like LA and Las Vegas, it will help their online sales. These pop-ups were invented to rope in consumers who wouldn’t have come across RealReal in the first place, and to turn them into loyal customers. These pop-ups leave the customers with a real life taste of what the brand of RealReal is like and the quality of the brand, and the service of the brand.

Categories: Fashion

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