Nicolas Krafft Helps L’Oreal Paris Celebrate Diversity

Posted on April 4, 2019

Nicolas Krafft has been the Vice President of Global Business Development of L’Oreal Paris for years. As such, he’s been behind many of the companies most notable causes and advancements. One of the most notable of these, however, has been his push for greater diversity and inclusivity in the fashion and beauty worlds. Because of that, Mr. Krafft has led the way in the industry when it comes to these causes. Recently, he’s been behind an event to promote and highlight the efforts that the company has made in that regard. Held on the river Seine in Paris, Nicolas Krafft brought together a variety of high-profile names from the industry, as well as notable names from the silver screen and sports world.

A floating runway was also specifically designed for the event; according to reports, it took eight days to put up and then take apart the runway for the event. Furthermore, models for the event included a range of celebrities, as well as other high-profile names from the modeling world. Chief among these were the likes of Eva Longoria, Elle Fanning, and Louise Bourgoin; each modeled the runway for L’Oreal Paris and have frequently been known for speaking out in favor of greater diversity and inclusivity in the world. However, one of the more notable guests that Nicolas Krafft was able to bring along was Paralympic ski champion. Ms. Bochet has also notably spoken out about the need for more inclusivity in the workplace.

On top of this, she recently signed on as L’Oreal Paris’s new ambassador and made her runway debut at the event. Nikolaj Coster-Waldau, who is probably better known as Jaime Lannister from Game Of Thrones, also appeared at the event. Mr. Coster-Waldau has been a figure in the fashion world for the past several years. In keeping with the theme of the event, drones captured footage of the event and broadcast it live to 30 countries around the world. Furthermore, those in Paris were able to watch the event from the banks of the Seine on some large screens that were set up specifically for the occasion.

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