Importance of Consistency In The Wood Business

Posted on May 5, 2019

Eucatex Group is synonymous with unmatched building materials and more importantly — value-added wood products. The company is one of the oldest Brazilian companies in this niche. Eucatex Group is also one of the few stable companies — despite numerous transitions. The current chief executive, Flavio Maluf, has been instrumental in making the company successful — and in line with the global demands for wood products. As a product of Fundação Armando Alvares Penteado, (one of the best educational institution in Brazil), and later New York University, he understands different leadership models. The two education systems reshaped Flavio Maluf’s view on the business world and more importantly — business dynamics.

As a chief executive of a big company, Flavio Maluf has changed the Brazilian business space in the following ways. First, he is one of the first businesses professionals to restructure a business model — to accommodate global changes in trade. Maluf believes that the best blueprint is the one that allows the business executives to make changes without losing the business authenticity. Second, he is also one of the few business professionals that reintroduced business ethics in this economy. Eucatex Group is one of the most trusted companies from Brazil — thanks to Maluf vision. In addition to making different changes, the company has retained customers due to its consistency in dealing with professional products.

In an interview with an American news outlet, Flavio Maluf pointed out that consistency in business is critical. Unpredictability can force customers to look for alternative companies. As the CEO of the Brazilian company, he points out that consistency requires a multifaceted approach. His work as the CEO in this environment is — ensuring that the systems work. One of the key components of the system according to him is — the workforce. Flavio Maluf ensures that the employees are highly motivated through better remuneration and providing a better working environment.

Read more: https://www.mundodomarketing.com.br/noticias-corporativas/conteudo/181342/flavio-maluf-reporta-saldo-da-balanca-do-agronegocio-brasileiro-do-mes-de-junho

Categories: Brazil, Business Leader, CEO


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