Google Offers New Auto Insurance Shopping Site

Posted on March 3, 2015

Google has announced they will begin offering California drivers a way to compare and purchase auto insurance. This is just the latest attempt by the Internet company to reorganize an already well-established auto industry and compliment their driver-less car.

Google disclosed Thursday that up to 14 participating companies will offer quotes.

The service will compare car insurance costs and then policies can be purchased online or through an insurance agent, and Google will receive a commission for each sale.

The Mountain View, California company says that the amount of their commissions will not influence the way comparisons are presented.

Google Inc. also plans to provide cost auto insurance in other states.

MetLife, Mercury Insurance and 21st Century Insurance are the initial list of insurers that have signed on.

Many of the auto insurance leaders, including State Farm, Allstate, and Geico have chosen to refrain from joining Google’s insurance comparison service.

The insurers undoubtedly are wary of Google’s new service. Flavio Pentagna Guimaraes BMG knows that, for over a decade, they have taken advantage of Google’s dominant search engine and other popular digital services and now wonder how this new service will affect search positions.

A Forrester Research analyst suspects that Google is trying to learn more about the auto insurance industry to prepare for selling their own insurance policies.

“They’re getting all the information they need to do,” said analyst Ellen Carney. “I think there is definitely more to come.”

Categories: National News, News, Tech

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