Adam Goldenberg: Purveyor of Great Decision Making and Great Hiring Practices

Posted on August 14, 2016

Some might have thought that Adam Goldenberg got lucky with his first successful company. Other’s might have even thought that to be true after his second success. Now that his third venture, JustFab, has proven to be hit people have to know that CEO might himself might have something to do with it. The CEO has built a wealth of knowledge from his past success and failures. He applies this knowledge to how he runs JustFab every day. Goldenberg’s says the two tantamount reasons behind his latest successful venture are his ability to process and use metrics and his ability to hire the right people.

Information

Goldenberg uses metric information better than just about any CEO. This is especially true with his clothing company, JustFAb. JustFab is a VIP membership clothing and fashion company. Customers with the service pay a membership fee and receive steep discounts on different fashion and clothing items for sale through the website http://www.crosscut.vc/adam-goldenberg.

Goldenberg has no fear when it comes to taking a product off of the shelf that doesn’t seem to be selling well. This may seem like an easy feat. This couldn’t be further from the truth. Many CEOs on businessoffashion have a problem putting their ego aside to use information for what it’s worth. This may cause them to stick with different marketing platforms and products much longer than they want or need to. The ability to recognize these trends and react to them will give a company a huge boost when it comes to increasing revenue and diminishing losses. These are both things that investors love. This is probably why JustFab raised over $50 million in funding in 2014 alone.

Hiring
The young CEO also recognizes that a company’s employees are its greatest asset. There is no point in having a great product if the team around it is not passionate about it. This is why passion is one of the main traits that Adam Goldenberg looks for in a potential hire. He does not put as much weight in educational background and work experience as some other CEOs.

He thinks that experience is something that can easily be gained by doing the job. Goldenberg wants to hire individuals that are excited to work for JustFab. These people are much more likely to work hard for the company. It also means that they are more likely to have a great idea that could help develop the future for JustFab.

SEO Keyword Targeting: Easy as 1-2-3

Posted on September 29, 2015

A lot has changed about keywords and search engine optimization (SEO) over time, but one thing has stayed the same: According to White Shark Media Blog, keywords are still the most important aspect of SEO strategy and marketing. So you want to be sure you use them correctly.

 

Avoid at all costs the practice of keyword stuffing—intentionally including keywords with the intent of having a page rank higher in the search engines. Instead, follow the best practices discussed here to avoid this and other mistakes.

 

How Many Keywords?

 

How many keywords should you use? Rather than deciding how many keywords to use based on optimizing content for search engines, instead write content with your audience in mind. Include your keyword in the page’s title, headline and meta description.

 

Also include it at least two or three times in the page’s content. If your page includes any images, add the keyword to the ALT text and the filename. The text should flow naturally and not sound awkward because of improper or excessive keyword usage.

 

SEO Keyword Targeting

 

You’ll need to do a little homework by performing keyword research, looking for keywords that are relevant for you to use. Numerous tools are available for keyword research, but results vary from tool to tool. Once you’ve completed your research, list all the keywords and group them into categories. Then add the keywords from your list into headlines and page titles. Also create a list of keyword synonyms and variants of the search term.

 

Keywords vs. Search Queries

 

A keyword is a specific word or set of words, such as “house painting,” that a user types into a browser’s search box. Meanwhile, a search query is a question that the user types in, such as “where can I buy house paint.”

 

White Shark Media is one of the fastest-growing digital marketing agencies in North America and one of only a few Google AdWords Premier SMB partners. The company serves clients across a wide variety of industries throughout the United States and Canada.

 

White Shark Media‘s clients rave about their stellar experience with the company, noting their substantially increased leads, website traffic, conversions, customer base, sales and revenue. They enthusiastically recommend the company’s services to other prospective customers.