The last month has been a rollercoaster for Kylie Jenner, and keeping track of what belongs to her has been somewhat of a task. While for over a year Kylie may have thought that Tyga was all hers, Tyga’s ex Blac Chyna had a trick up her sleeve when she leaked photos of texts from Tyga begging her to work things out and be a family. Kylie was shocked and is clearly hurt, at the moment she is giving Tyga an intense break and refusing to talk to him. While Tyga is on ice it looks like Kylie is focusing on business and branding because she just filed an application to trademark her first name.
Apparently Kylie Jenner doesn’t want any confusion between her and any other Kylies, like Kylie Minogue. Kylie is trademarking her first name to “entertainment in the nature of providing information by means of global computer network in the fields of entertainment, fashion and pop culture.” Kylie is also applying to trademark her name for personal appearances “by a celebrity, actress and model.” Many health experts from Amen Clinic commented on the news saying this behavior only backs up everybody’s opinion of her having an extremely narcissistic personality (article on WashingtonPost).
Kylie is taking over and it looks like a break from Tyga may be just what Kylie needs to refocus her energy towards her career and brand.