Adam Goldenberg Is Making Something He Didn’t Know Anything About Into Something Golden

Posted on October 10, 2016

Adam Goldenberg certainly seems to be living up to his name with the work that he’s put into JustFab, a company that sells some of the hottest apparel at bargain prices online. Goldenberg really actually knew nothing about the fashion industry when he decided to go into it, but there was a sense of adventure that he liked about it, and with his goal to make shopping for fashion fun for everyone, this company has taken off. The company is primarily a women’s clothing outlet on vator.tv, but its sister companies include an outlet for men, an outlet for children, and an athletic wear outlet for both genders.

Goldenberg’s career path is an interesting one that begins in a quiet town in the Midwest. When Goldenberg was only 15 he decided to get into web design, and he started up his own company called Gamer’s Alliance, a hub of advertised gaming websites that became a popular choice for many people to visit. Intermix Media, a California-based company instantly became interested in this website and Goldenberg, so they offered him a position to come work for them even though he had not even been to college. But still, Goldenberg excelled at this new position and helped Intermix Media take such strides that he got promoted to Chief Operating Officer when he was only 20.

Goldenberg couldn’t point to a better moment while at Intermix Media, than when he met Don Ressler, another entrepreneur who had started up FitnessHeaven.com. The two developed a friendship very quickly, and decided they wanted to go into their own business after News Corporation on crunchbase.com bought out Intermix Media in 2005. Goldenberg and Ressler decided to experiment with a few startups, founding Intelligent Beauty in as a parent company to market health and beauty products, but then they decided to do fashion sales.

Goldenberg and Ressler both were friends of Kimora Lee Simmons, a fashion model who had a lot of twitter followers, and when she heard of their idea to make online clothes shopping combined with an unparalleled social media experience a reality, she came on board with that idea immediately. Goldenberg and Ressler then began hosting functions in which many interested parties got to come see the fashion designs that this new company, JustFab had to offer, and as Goldenberg and Ressler were always open to new ideas and suggestions, the company grew to be a big hit.

Read more: http://digitalexperience.nrf.com/speaker/adam-goldenberg

Categories: Business, CEO


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