A Closer Look At Luiz Carlos Trabuco Cappi’s Personality Which Influences Bradesco’s Success

Posted on April 4, 2018

The leadership at Bradesco has always been a point of interest to many executives in Brazil due to the company’s value in the Brazilian banking sector. After his retirement as the Bradesco’s president, Márcio Cypriano had temporarily been replaced by Luiz Carlos Trabuco Cappi who had been trusted by the company to be the next emulative figure to lead the team. Many people may not know Luiz Carlos Trabuco Cappi as a person amidst the fact that his leadership record is appealing.

About Luiz Carlos Trabuco Cappi
Known to be a humorous, soft-spoken individual with a broad smile, Luiz Carlos Trabuco Cappi doesn’t make a typical banker profile. He is a calm and straightforward person who is married with three children. Unlike other Bradesco executives who have graduated in accounting, administration, and economics-related courses, Luiz Carlos Trabuco Cappi graduated at the University of Sao Paulo with a bachelor’s degree in philosophy and later enrolled for a postgraduate degree in sociopsychology at Sao Paulo’s School of Sociology and Politics.

Journey to Bradesco’s executive position
In 1969, Luiz Carlos Trabuco Cappi started working at Bradesco as a clerk in the Marilia branch. After two years, he relocated to Sao Paulo where he worked at the company’s headquarters but still saw the need to grow. He was appointed the director of the marketing department in 1984 where he led up to 1992 when he began serving as the president and executive director of the company’s private pension section. He got elected as the executive vice-president at Bradesco in 1999, and 2003 became the president of the company, a position he resigned from in March 2018. Luiz Carlos Trabuco Cappi has remained a member of the board of directors at Bradesco and continues to play a crucial leadership role in the company.

Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco

Leadership achievements
Through Luiz Carlos Trabuco Cappi’s leadership, Bradesco has witnessed a lot of success in the Banking sector. Just after two years of working at an entry-level position, the company saw that Mr. Trabuco was a very dedicated employee thereby moving him to a distant place worth of five hours’ drive. In 1984, Luiz Carlos Trabuco Cappi was appointed the Director of the bank where he enhanced client-company interaction which resulted in increased revenues.

It was during the segmentation and targeting of the company’s clients that Luiz Carlos Trabuco Cappi’s leadership skills became more apparent. Although he did not pioneer the banking strategy, Luiz Carlos Trabuco Cappi aided in the population of the practice in the banking sector. He knew that segmentation and targeting would enhance consumer services as well as maximize the bank profits. This resulted in many banks across Brazil adopting the strategy.

Overview
Luiz Carlos Trabuco Cappi remains one of the most envied leaders are Bradesco not only as a top executive but as an open-minded person who appreciates teamwork and individual efforts. He remains one of the top-paid executives in the Brazilian banking sector.

Learn more about Luiz Carlos Trabuco Cappi: http://www.valor.com.br/financas/5306443/bradesco-anuncia-octavio-lazari-no-lugar-de-luiz-carlos-trabuco

Categories: Bank Industry, CEO


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